Best SEO Tips for your Business
89% of B2B marketers use content marketing
Purpose: To attract and convert audiences
- Online shopping is becoming easier and safer in general
- More younger people are moving into positions where they’re responsible for business-buying decisions
By 2021, US B2B ecommerce revenue = $1.2B = 13.1% of total US B2B sales
5 SEO Tips
|1. You don’t realize you’re selling B2B.
What you think: You are selling only B2C
|Optimize your navigation experience to better cater to various customers and businesses.
Simplify. Online shoppers appreciate and respond best to a straightforward user experience.
|2. B2B customers don’t like to order online.
Actually, they do. They want it easy and quick as they do when they shop for themselves.
More younger people move up to kinds of positions where placing large, expensive orders online is normal. They are used to shopping online, and they expect to be able to do it. If not, they shop somewhere else.
|Optimize your product pages.
+ more quality traffic to these pages
|3. Your site is outdated and not-mobile friendly.
Mobile usage is expanding its territory, including B2B business. B2B buyers use mobile to conduct business and expect to work flexibly and seamlessly across multiple channels.
Google has rolled out its mobile-first indexing for mobile users.
|Optimize your website by making it mobile-friendly. Make sure your site looks good and works well on both desktop and mobile devices.
Create an app.
|4. Ordering online is cold (long live the sales rep!)
True or False? All sales reps are warm and awesomely effective. FALSE
True or False? Selling online is cold and ineffective. FALSE.
Online selling can be effective through great content, the online equivalent of a sales rep to build a relationship with a potential customer. Content marketing can now sell your values to a potential client and build a relationship based on trust and benefits for that client.
|Be strategic in optimizing your site.
Blogs are valuable. You have a product to sell, and a certain set of skills, and your customers want to see you use them. It’s a great way to build trust with your customers and to warm up that buying process.
Make videos, and bam! Your sales will increase. 76% of marketers (according to State of Video Marketing 2018) said videos helped them increase sales. Warning: Don’t just create a video. Mind your content.
|5. Get behind omnichannel selling.
Customer journey has evolved to cover more than one channel, and this is the essence of omnichannel selling.
IRL, shoppers are no longer tied to a single platform in making buying decisions. They can browse on desktop, on mobile devices, or in store. They check out reviews on Yelp or on Reddit.
Omnichannel selling is about serving up the right, most relevant content to customers, wherever they are in their journey.
|Have a strong and consistent presence across multiple channels to reach your potential customers in the places they use.
Make your messaging and content consistent and helpful. This pushes your brand up the rankings.